Striking the right balance between achieving a reasonable level of excellence and satisfying the basic needs of the general public while preserving the planet, is by itself an aspect of comprehensive excellence.
Your challenge is to make your product excellent but not too expensive or environmentally destructive. Do more with less: Realize the best quality with minimum and reasonable cost, time, effort, and resources.
Avoid unnecessary pricy levels of quality at a time when so many others do not even have enough food to eat.
Also avoid unnecessary luxurious products whose production, use, maintenance, and/or disposal have a significant negative impact on the environment.
If your pursuit of excellence has a noble purpose, which is first and foremost to please God, you will undoubtedly best serve yourself, your family, and God’s creation.
Do not let yourself become drawn into costly and lavish cycles of purposeless work.
Do not let the beauty and enjoyment of excellence enslave you to the temptations of this world and draw you away from God. Instead, let your lifetime journey for excelling have the purpose of drawing you towards God and preparing you for your afterlife. God, will then make you among His best stewards on earth and His best guests in heaven.